Dabur India announced its entry into the talcum powder category with the launch of Cool King Icy Perfume Talc. Bollywood ...

Building on the momentum from the first day, Apple's WWDC 2024 day two brought to light a series of potent updates for the ...

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing ...

Panasonic: Decades of corruption and other public missteps have made the Olympics no longer a simple, feel-good story for ...

Latest stories by Aditri Nair. Aditri Nair writes for ETBrandEquity.com and gives views & updates on the Indian Marketing & Advertising industry.

The self-certification policy proposed by the Ministry of Information and Broadcasting presents an administrative nightmare to both advertisers and media companies alike. Given the significant volumes ...

DDB Mudra Group welcomes Shashank Lanjekar as the National Strategy Head. Shashank brings over 25 years of experience in ...

Domino's, American pizza chain, is poised to double its store count in India to 4,000 within the next 5-6 years. With the ...

Aiming to expand its consumer outreach and brand presence, Housing.com will solidify its position as the digital real estate ...

In a world where captivating content is king, you need the right tools to keep up with the skyrocketing demand for campaigns that wow customers and drive busi..

India TV and Rajat Sharma initiated legal action by filing a suit for a permanent injunction before the Delhi High Court, ...

India's quick commerce boom is reshaping how Indians shop, with Swiggy leading the charge in the fast-paced delivery game.